We are no longer strangers to the coronavirus, its symptoms and precautions to take. Companies are shutting down some of their stores for a while and making employees work from home.
Global mass media company, Condé Nast Italy, announced the media strategy it will take to communicate clearly and early. Fedele Usai, the managing director, shared how the company will change business amid the coronavirus.
Usai’s main goal was to communicate any issues and changes with time to allow its employees to go calmly through this emergency. It started off by implementing working from home way before the Italian government restricted outings, giving time for employees to adjust.
Condé Nast Italy also took the time to share initiatives that supported the Italian community, including a free issue of Vanity Fair dedicated to Milan. The company also added three months of free access to all its digital titles.
The entire city of Milan has been on lockdown since March 8, but schools, universities and museums have been closed since February 27. The Italian government has been very strict because of the increased number of confirmed cases which has now surpassed 10,000 cases.
In the Vogue Business article, Usai said, “Soon, in this company, we will talk to each other and get angry at each other again, even more so than before, and I can’t wait to have you all here again. For now, I hug you and your beloved ones and I ask you one more thing: please stay home.”
