TikTok, a hub for self-confidence with the new ‘Buss It’ challenge

TikTok has proved itself to be a blessing and a curse. There’s always something new to be learned: I have had the app for two days and already learned that I’ve been de-shelling boiled eggs wrong my entire life. But there are some downsides. For starters, I get mediocre songs stuck in my head. There is so much time I will never get back. And yet, TIkTok keeps finding ways for me to stay. The “buss it challenge” is the newest one of them.

The “buss it challenge” is a chance for girls to flaunt what they’ve got and the amount of confidence bursting out of them is beautiful to see. The video transitions are seamless every time. The outfits have inspired me to go shopping again, even though COVID rules limit the fun we used to have outside. The trend has caught on so well, it has leaked over to Instagram and Twitter, as most TikTok trends do. We see women from all backgrounds embracing the transformation. Men have recently joined the challenge as well, sprucing it up with a comedic or sexual spin on it.

To participate in the “buss it challenge,” dress in pajamas or super casual clothes, and then shock the world with your fanciest outfit, whatever fancy means for you. Currently, my fancy is an expensive silk robe. Maybe yours is those four-inch heels you never wear. All are welcome in the “buss it challenge.” 

The videos range from 15 to 20 seconds and feature Erica Banks’ overlooked summer 2020 single, “Buss It.” Thanks to the challenge, Banks’ song has now blown up.

“Buss it challenge” is a nice change for social media. Usually, trolls, the real-life ones and the internet ones, shame women for being confident. I haven’t seen any negative comments, just women supporting women. It’s grounds for hope that 2021 will be more positive than the chaotic 2020.