“Clickbait” still seems to be one of the most-watched shows on Netflix other than “Squid Game.” Once I finish “Squid Game,” you’ll be hearing my thoughts on it, but so far, it’s a must-see.
The summary for “Clickbait,” according to Netflix, is this: “When family man Nick Brewer is abducted in a crime with a sinister online twist, those closest to him race to uncover who is behind it and why.”
The show is a whirlwind and something different. In each episode, we follow a different person’s point of view as the story takes unexpected turns. The show is infuriating. As soon as you think you solve the case, it switches perspective and throws you for a loop. The ending, or the killer, is not who would expect, but the killer is always there. In fact, the murderer is in almost every episode.
Which makes the show so binge-able each episode true to the name of the series is clickbait. The writing doesn’t let you breathe or even correctly guess the killer. This isn’t very pleasant, but hey, it’s one of the most-watched shows right now. So clearly, it’s doing something right.
I think it works because it depicts a crime that is totally possible in today’s world, which makes the show a neat commentary on our collective addiction to the Internet, our fascination with vigilante culture, our warped sense of justice and our skewered sense of truth.
Overall, you aren’t expecting for it to be the best show ever. Instead, you are watching because the writer has manipulated your feelings into being so attached you have no other choice but to watch every episode to figure out who killed Nick Brewer. The show truly is a clickbait.
