After an explosive Moschino collection at Milan Fashion Week, creative director Jeremy Scott was preparing to debut his collection in collaboration with H&M, MOSCHINO [tv] H&M.
The much-anticipated collection has fans excited to see how the Moschino aesthetic and quality will be molded to the H&M customer base. Scott said to Vogue, “When I got the call about working with H&M and being their designer collaboration for this year, I was excited as I love the idea of bringing my [designs] to the masses.”
Beginning Oct. 8, fans had their first look at the collection as Scott began sharing photos from the campaign to his Instagram account. The MOSCHINO [tv] H&M campaign was shot by Steven Meisel and styled by Carlyne Cerf de Dudzeele, who has been working with Scott for years.
The first promotional photo featured model Gigi Hadid, the campaign muse, wearing a black-and-gold ensemble. She wore a black leather pinafore dress with gold buckles and zippers, black thigh-high boots adorned with gold chains and the Moschino logo. The runway show was held at Pier 36 in New York on Oct. 24, and featured Naomi Campbell, Duckie Thot, Winnie Harlow, Joan Smalls and Imaan Hamman.
H&M’s press release said, “For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.” The collection has a bit of everything — sweatpants, puffer jackets, party dresses, shorts and more — all with the same signature Moschino touch. Sequined bras, stacked jewelry, whimsical bags in the shape of locks and the signature teddy bear were all incorporated in some of the looks.
There’s always a play on pop culture and icons in Moschino collections. Scott chose Disney characters — Mickie and Minnie Mouse, Goofy, Donald and Daisy Duck — to adorn some pieces. The MTV logo is mashed with the Moschino logo to create another playful pun for the brand.
The price point for this collection is moderate, with pieces starting around $30 and topping out at $500. The designer seems ecstatic about this collaboration. “I thought about the mood of ‘street,’ the mix and attitude of haute couture and humor, and the elements of bling bling accessories piled up on top of each other to capture and create the look I do on the catwalk. I thought of it like ingredients for a feast, and I wanted to include all the ingredients to make sure it had all the essence of a Moschino collection. You get cartoon characters; you get gold, bold Moschino jewelry; you get sequins and shiny things and a mix and juxtaposition of elements you don’t normally find together. Expect the unexpected,” said Scott to Vogue.
The collection is expected to be in high demand. Rules and regulations have been put in place in regards to purchasing limits. If you’re buying online or in-person, the limit for each individual is two items per style. There will be store time limits and specific rules for purchasing if you are visiting an H&M store in-person.
The collection will be available in-store and online on Nov. 8. Check out the full advertisement campaign and collection here.
