The Connector
The Connector

pandemic

The Reality of Escapism: Breaking Down the Cottagecore Trend

No matter the social platform, a quick scroll through the millions of posts marked with the hashtag “cottagecore” will result in a very cohesive brand of content. The hashtag has accrued nearly 10 billion views on TikTok, where you’ll find short, cute videos of influencers decked out in elf ears, prancing among wildflowers in vaguely Victorian- or Regency-era flowing dresses, usually cupping baby ducklings or rolling out some homemade bread dough.
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